News Article

ARCHAIA AND RELATIVITY PARTNER ON ‘IMMORTALS’ OGN

SSA Public Relations Media Release

FOR IMMEDIATE RELEASE:

Relativity Media And Archaia Entertainment Team Up For Graphic Novel Based On Upcoming 3-D Epic Immortals

Archaia To Launch Hardcover Immortals Graphic Novel In September Ahead Of The Eagerly Anticipated November 11 Theatrical Release

HOLLYWOOD/SAN FRANCISCO (WONDERCON/April 1, 2011)Relativity Media and graphic novel publisher Archaia Entertainment, LLC have formed a publishing partnership to produce and publish a hardcover graphic novel anthology based upon Relativity’s upcoming epic motion picture Immortals, starring Henry Cavill (Superman: Man of Steel), Luke Evans (Robin Hood), Kellan Lutz (Twillight), Isabel Lucas (Transformers: Revenge of the Fallen), Freida Pinto (Slumdog Millionaire), and Mickey Rourke (Iron Man 2).

Archaia will release the Immortals graphic novel in September, serving as a precursor to the 3-D motion picture, which releases worldwide on November 11, 2011. The graphic novel will expand upon the film’s key characters and events through a series of original tales written and illustrated by some of the top names in comics, including David Mack (Kabuki), Ron Marz (Witchblade), Dennis Calero (Dark Tower) and Ben Templesmith (30 Days of Night). The graphic novel will be published through Archaia’s Black Label division, a publishing pipeline dedicated to working alongside creative professionals within the entertainment industry eager to launch and expand their brands in the publishing world.

“We could not be more proud to form our creative partnership with Archaia, a publisher that has successfully earned industry-wide acclaim for its commitment to quality and fans of genre entertainment. Archaia possesses all of the creative resources required to perfectly capture the film’s artistic and narrative essence,” said artistic and narrative essence,” said Peter Adee, President, Theatrical Marketing &Distribution, Relativity Media .

The Relativity-Archaia partnership was facilitated by Joe LeFavi of Quixotic Transmedia, who spearheads business development for Archaia’s Black Label division. “We are thrilled to have found such an amazing partner in Relativity. Working closely with the film’s creative team, we are working hard to expand upon the mythology and reach a level of quality worthy of such a visionary storyteller as the film’s director, Tarsem Singh. We are honored that Relativity chose Archaia to introduce fans across the globe to such a rich and visually stunning world,” said LeFavi, who will also serve as executive editor on the graphic novel

Archaia will hold a panel at the WonderCon in San Francisco, CA on Saturday, April 2 from 10:30 AM – 11:30 AM in Room 220 of the Moscone Center South to celebrate their collaboration with Relativity Media on Immortals, and share more details about their creative team and special promotions surrounding the book’s release. Later that afternoon, members of the cast will also be on hand to debut exclusive footage and host a panel discussion at 4:00 PM in the Main Hall.

Directed by Tarsem Singh (The Cell, The Fall) and written by Charles Parlapanides and Vlas Parlapanides, Immortals also stars Stephen Dorff (Public Enemies) and John Hurt (Hellboy). Relativity Media is distributing the 3-D epic worldwide. In the UK, Australia, and certain other territories, distribution is in association with Universal Pictures International. In Immortals, the ruthless King Hyperion (Rourke) leads his bloodthirsty army on a murderous rampage across Greece to find a deadly weapon that will destroy humanity. A mortal chosen by Zeus named Theseus (Cavill) must lead the fight against Hyperion and his evil army with the fate of mankind and the Gods at stake.

About Relativity Media:
Relativity Media, LLC is a media and entertainment company that focuses on creating, financing and distributing entertainment content and intellectual property across multiple platforms, as well as making strategic partnerships with, and opportunistic investments in, media and entertainment-related companies and assets. Relativity owns and operates Rogue, a company that specializes in the production and distribution of films targeted to the 13-25 year old audience. Building upon its foundation of financing and producing films, Relativity has grown to include music, sports and television divisions and the next-generation social network iamrogue.com. Relativity also owns and operates RelativityREAL, Relativity’s television arm, which has become one of the leading suppliers of reality television with more than 20 shows in episodic or pilot.

To date, Relativity has committed to, produced and/or financed more than 200 motion pictures. Released films have accumulated more than $15.0 billion in worldwide box office revenue. Relativity’s recent films include Salt, Despicable Me, Grown Ups, Charlie St. Cloud, Dear John, It’s Complicated, Zombieland, Couples Retreat, Get Him to the Greek, Robin Hood, and, most recently, The Fighter, Little Fockers, James Cameron’s Sanctum in 3D, Season of the Witch, Take Me Home Tonight, Limitless, and The Social Network. Upcoming films for Relativity include Immortals, Shark Night 3-D, Hop, Bridesmaids, and Cowboys & Aliens. 35 of the company’s films have opened at No. 1 at the box office. Relativity films have earned 60 Oscar® nominations, including nods for Nine, A Serious Man, Frost/Nixon, Atonement, American Gangster and 3:10 to Yuma, The Wolfman, The Social Network and The Fighter. 53 of Relativity’s films have each generated more than $100 million in worldwide box-office receipts.

About Archaia Entertainment
Archaia Entertainment, LLC is a multi-award-winning graphic novel publisher with more than 50 renowned publishing brands, including such domestic and international hits as Artesia, Mouse Guard, The Killer, Gunnerkrigg Court, Awakening, Titanium Rain, Days Missing, Tumor, Syndrome, Engineer, and the entire line of Jim Henson graphic novels. Archaia has built an unparalleled reputation for producing meaningful content that perpetually transforms minds, building one of the industry’s most visually stunning and eclectic slates of graphic novels. As a result of its publishing prowess, Archaia is the reigning 2010 Graphic Novel Publisher of the Year according to Ain’t it Cool News, Graphic Policy, and Comic Related. Archaia has also successfully emerged as a prolific storyteller in all facets of the entertainment industry, extending their popular brands into film, television, gaming, and branded digital media.