News Article

An Open Letter to ComicsPRO

Dear ComicsPRO,

Thank you for allowing Archaia to participate in this year’s Annual Membership meeting. The ability to have a face-to-face open dialogue with 100+ retailers in one place allows us to receive critically important feedback on all aspects of our business: from how to improve product salability, to innovative marketing efforts, to how to best approach direct market consumers.

At last year’s event, Retailers asked us to shed the dust jackets on our product, provide preview pages on our website, and have consistent age ratings across all of our books, among many other great ideas. As you can see by our product over the past 12 months, we listened and shared this critically important data with our Creators. And, we are listening again to the great ideas and feedback we received this past week with many being implemented over the next 30 days.

I believe Mike Richardson of Dark Horse said it best in his keynote speech when he said, “There’s an old curse that says, ‘May you live in interesting times.’ Well, as everyone in the book business knows, we certainly live in ‘interesting’ times.”

We at Archaia truly believe, as does Mike and many of our publishing peers, that our ongoing partnership with ComicsPRO and the many forward-thinking Retailers within your organization will only continue to allow us all to grow and prosper together through these “interesting times.”

Thank you!


PJ Bickett
CEO & President
Archaia Entertainment, LLC